About Rideology

Rideology opened its doors on January 1, 2012. Owner and Founder, Jack Johnson, sought to create a community-minded business that combined his fascination with mechanical engineering, his dedication to fitness, and his passion for environmentalism. Over the last several years, Rideology has continued to uphold its commitment to Austin, Texas through event sponsorship and volunteering, establishing group rides for all ages, helping with trail work, and just riding bikes!

Thank you for shopping with Rideology. You have many options for your cycling purchases and we appreciate you taking the time and effort to come to our store. Rideology is an independent bicycle retailer. We exist to make your bike riding experience Fun, Safe, and Joyful. Rideology believes in just riding your bike. Whether your ride is a mile to the ice cream shop with your kids or 10 miles to work or across the country; just get outside and ride.

Our staff has spent a considerable amount of time choosing which bikes to carry in stock. We simply cant carry everything, but we promise that we will not just sell you what we have in stock but what you need. Our staff takes the time to have a conversation with each customer to figure out what kind of bike is needed. We might have to order it for you, but that usually does not take long. Rideology has tons of local trails we ride weekly and plenty of information on local riding available on our community shelf. Every bike we sell is fitted to its new owner. Sometimes it is as easy as adjusting the seat height. Other times you might need a different size handlebar or stem. Everyone is a different size and so are bikes and bike parts.

Ridelogy only works with manufacturers who offer product warranties. Most of our bikes have frame warranties for at least 5 years or more. Our professional mechanics care about the performance of your bicycle. We take our time with assembly and with our tune-ups.